Wherever we go, we have a device with us pretty much all the time. And every time we use a device while connected to the internet, information is being gathered. This information has incredible value for businesses- with it, they have the power and potential to really get to know who their customers are and how to communicate with them on a personal level.

This Short Course looks at what big data is and it’s role in content marketing strategy. It will also explore the types of marketing channels and how they shape the distribution of data to consumers.